ALPHABET INC-CL C · CUSIP 02079K107 · CIK 1404763
As of 2026-06-30, J.W. COLE ADVISORS, INC. reported 178.66K GOOG (shares), valued at $63.13M, or 1.08% of its reported non-derivative portfolio. Filed 2026-07-21.
Verify history & sources →Shares decreased 0.46%; reported value increased 22.60%, and weight changed -0.66 pp. Weight depends on both the security valuation and total portfolio value, not trade proceeds.
Left: % · Right: Shares · Independently scaled axes
Exact data and methodology
Axes scale independently; a crossing does not mean equal values. Weight uses each quarter's total reported non-derivative value. Same CUSIP; missing quarters are gaps, not zero. Revised history may include later disclosures.
| Quarter | Weight | Quantity | Source |
|---|---|---|---|
| Q2 2026 | 1.08% | 178,659 | SEC filing ↗Filed Jul 21, 2026 |
| Q1 2026 | 1.74% | 179,491 | SEC filing ↗Filed Apr 23, 2026 |
| Q4 2025 | 0.90% | 181,891 | SEC filing ↗Filed Feb 11, 2026 |
| Q3 2025 | 0.92% | 196,370 | SEC filing ↗Filed Nov 5, 2025 |
| Q2 2025 | 0.74% | 196,072 | SEC filing ↗Filed Aug 12, 2025 |
| Q1 2025 | 0.57% | 117,939 | SEC filing ↗Filed May 5, 2025 |
| Q4 2024 | 0.92% | 119,980 | SEC filing ↗Filed Jan 31, 2025 |
| Q3 2024 | 0.81% | 116,039 | SEC filing ↗Filed Oct 24, 2024 |
| Q2 2024 | 0.92% | 106,921 | SEC filing ↗Filed Aug 8, 2024 |
| Q1 2024 | 0.73% | 94,298 | SEC filing ↗Filed Apr 30, 2024 |
| Q4 2023 | 0.77% | 93,373 | SEC filing ↗Filed Jan 31, 2024 |
| Q3 2023 | 0.78% | 80,768 | SEC filing ↗Filed Oct 24, 2023 |
History & evidence by quarter
| Quarter | Weight | Quantity | Value | Change explained | Source |
|---|---|---|---|---|---|
| Q3 2023 | 0.78% | 80,768 | $10.65M | The prior quarter is outside the free window. Sign in for the comparison. | SEC filing ↗ Filed Oct 24, 2023 |
| Q4 2023 | 0.77% | 93,373 | $13.16M | Shares increased 15.61%; reported value increased 23.57%, and weight changed -0.01 pp. Weight depends on both the security valuation and total portfolio value, not trade proceeds. | SEC filing ↗ Filed Jan 31, 2024 |
| Q1 2024 | 0.73% | 94,298 | $14.41M | Shares increased 0.99%; reported value increased 9.50%, and weight changed -0.04 pp. Weight depends on both the security valuation and total portfolio value, not trade proceeds. | SEC filing ↗ Filed Apr 30, 2024 |
| Q2 2024 | 0.92% | 106,921 | $19.61M | Shares increased 13.39%; reported value increased 36.10%, and weight changed +0.19 pp. Weight depends on both the security valuation and total portfolio value, not trade proceeds. | SEC filing ↗ Filed Aug 8, 2024 |
| Q3 2024 | 0.81% | 116,039 | $19.40M | Shares increased 8.53%; reported value decreased 1.08%, and weight changed -0.11 pp. Weight depends on both the security valuation and total portfolio value, not trade proceeds. | SEC filing ↗ Filed Oct 24, 2024 |
| Q4 2024 | 0.92% | 119,980 | $22.85M | Shares increased 3.40%; reported value increased 17.78%, and weight changed +0.11 pp. Weight depends on both the security valuation and total portfolio value, not trade proceeds. | SEC filing ↗ Filed Jan 31, 2025 |
| Q1 2025 | 0.57% | 117,939 | $18.43M | Shares decreased 1.70%; reported value decreased 19.36%, and weight changed -0.35 pp. Weight depends on both the security valuation and total portfolio value, not trade proceeds. | SEC filing ↗ Filed May 5, 2025 |
| Q2 2025 | 0.74% | 196,072 | $34.78M | Shares increased 66.25%; reported value increased 88.77%, and weight changed +0.17 pp. Weight depends on both the security valuation and total portfolio value, not trade proceeds. | SEC filing ↗ Filed Aug 12, 2025 |
| Q3 2025 | 0.92% | 196,370 | $47.83M | Shares increased 0.15%; reported value increased 37.51%, and weight changed +0.18 pp. Weight depends on both the security valuation and total portfolio value, not trade proceeds. | SEC filing ↗ Filed Nov 5, 2025 |
| Q4 2025 | 0.90% | 181,891 | $37.08M | Shares decreased 7.37%; reported value decreased 22.47%, and weight changed -0.02 pp. Weight depends on both the security valuation and total portfolio value, not trade proceeds. | SEC filing ↗ Filed Feb 11, 2026 |
| Q1 2026 | 1.74% | 179,491 | $51.49M | Shares decreased 1.32%; reported value increased 38.86%, and weight changed +0.84 pp. Weight depends on both the security valuation and total portfolio value, not trade proceeds. | SEC filing ↗ Filed Apr 23, 2026 |
| Q2 2026 | 1.08% | 178,659 | $63.13M | Shares decreased 0.46%; reported value increased 22.60%, and weight changed -0.66 pp. Weight depends on both the security valuation and total portfolio value, not trade proceeds. | SEC filing ↗ Filed Jul 21, 2026 |
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Figures are as reported to the SEC and merged with later amendments where Akkru could match them. Preview limits apply to what is listed, not to the totals, which come from the complete reported data. Nothing is zero-filled: a missing quarter or month is shown as missing.