Sterling Investment Counsel, LLC
CIK 1925853 · Holdings on Jun 30, 2025 · First reported Jul 21, 2025
Top ten holdings
Q2 2025- IVW11.34%
- QQQM9.28%
- JEPI7.09%
- CGXU5.92%
- AAPL5.59%
- IJH3.85%
- IJR2.70%
- NVDA2.63%
- MSFT2.43%
- BRK.B2.41%
Share classes counted separately53.24%
Portfolio value by quarter
What changed this quarter?
Within preview · weight change- IVWWeight increased · +1.93 pp9.41% → 11.34%Shares -120.60K (-40.70%)
- QQQMWeight increased · +1.44 pp7.84% → 9.28%Shares -48.97K (-41.27%)
- HMOPWeight decreased · -1.24 pp2.15% → 0.91%Shares -122.60K (-75.08%)
Weight = security value ÷ total reported holdings value. Changes are in percentage points; price moves also affect weights, so they are not trade sizes.
Top 10 holdings 30
USD · B = billion · M = million; expand a row for exact values| # | Security | Value | Weight | Quantity | Weight / quantity change | Activity | |
|---|---|---|---|---|---|---|---|
| 01 | IVWISHARES S&P 500 GROWTH ETFS&P 500 GRWT ETF View history and evidence | $19.35M | 11.34% | 175.73K shares | 9.41% → 11.34%+1.93 pp -120.60K (-40.70%) | Reduced | ↗▾ |
| 02 | QQQMINVESCO NASDAQ 100 ETFNASDAQ 100 ETF View history and evidence | $15.82M | 9.28% | 69.68K shares | 7.84% → 9.28%+1.44 pp -48.97K (-41.27%) | Reduced | ↗▾ |
| 03 | JEPIJPMORGAN EQUITY PREMIUM INCOEQUITY PREMIUM View history and evidence | $12.10M | 7.09% | 212.83K shares | 8.09% → 7.09%-1.00 pp -201.17K (-48.59%) | Reduced | ↗▾ |
| 04 | CGXUCAP GROUP INTL FOCUSSHS CREATION UNI View history and evidence | $10.10M | 5.92% | 372.11K shares | 5.42% → 5.92%+0.50 pp -275.17K (-42.51%) | Reduced | ↗▾ |
| 05 | AAPLAPPLE INC View history and evidence | $9.54M | 5.59% | 46.49K shares | 5.16% → 5.59%+0.43 pp -21.44K (-31.56%) | Reduced | ↗▾ |
| 06 | IJHISHARES CORE S&P MIDCAP ETFCORE S&P MCP ETF View history and evidence | $6.57M | 3.85% | 105.92K shares | 3.60% → 3.85%+0.25 pp -74.19K (-41.19%) | Reduced | ↗▾ |
| 07 | IJRISHARES CORE S&P SMALL-CAP ECORE S&P SCP ETF View history and evidence | $4.60M | 2.70% | 42.13K shares | 2.15% → 2.70%+0.55 pp -17.91K (-29.83%) | Reduced | ↗▾ |
| 08 | NVDANVIDIA CORP View history and evidence | $4.49M | 2.63% | 28.43K shares | 1.51% → 2.63%+1.12 pp -12.35K (-30.29%) | Reduced | ↗▾ |
| 09 | MSFTMICROSOFT CORP View history and evidence | $4.15M | 2.43% | 8.34K shares | 2.25% → 2.43%+0.18 pp -9.18K (-52.42%) | Reduced | ↗▾ |
| 10 | BRK.BBERKSHIRE HATHAWAY INC-CL BCL B NEW View history and evidence | $4.10M | 2.41% | 8.45K shares | 2.02% → 2.41%+0.39 pp -2.61K (-23.62%) | Reduced | ↗▾ |
Options overlay 0
No options reported this quarter.
Exited positions 42
| Security | Type | Shares out | Value out | Previous filing | This filing |
|---|---|---|---|---|---|
| SGOV ISHARES 0-3 MONTH TREASURY B | Non-derivative | -43,873 | -$4.42M | SEC filing ↗ | SEC filing ↗ |
| IWF ISHARES RUSSELL 1000 GROWTH | Non-derivative | -5,695 | -$2.06M | SEC filing ↗ | SEC filing ↗ |
| SO SOUTHERN CO/THE | Non-derivative | -12,424 | -$1.14M | SEC filing ↗ | SEC filing ↗ |
3 / 42 preview exits. Up to 30 exit records are previewed. Exit means absent from the current filing; execution date, price and proceeds are unknown.
Every number has a source.
CIK 1925853 · Period 2025-06-30
Data loaded 2026-09-23 · First reported 2025-07-21
Amendments and versions
{
"amendments_merged": null,
"prior_versions": null,
"cover_table_value": 170548989
}Research all 140 reported holdings.
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