Company · Ownership research

BREAD FINANCIAL HOLDINGS, INC. BFH

CIK 0001101215 · CUSIP 018581108

Insider trading Initial holdings Institutional holders

Quarter-end disclosures, not live holdings.

Several CUSIPs are reported for this company; this page shows CUSIP 018581108 (BFH), not CUSIP 018581908 (BFH), CUSIP 018581958 (BFH), CUSIP 108581108 (BFH), and does not merge CUSIPs.

This page lists the top 20 of 290 rows by value; the complete set is available through the API.

Some filings reported values in thousands; those figures were scaled ×1,000 to dollars.

Top 20 institutions

Weight means this stock's share of the manager's own portfolio.

By reported value

#	Manager	Value	Manager weight	Change vs prior	Source
01	VANGUARD GROUP INC CIK 102909 · View history	$257.79M 5,785,325 shares	0.00%	-62.32K(-1.10%)Reduced	SEC filing ↗ Aug 13, 2024	▾
02	BlackRock Inc. CIK 1364742 · View history	$215.22M 4,829,795 shares	0.00%	-9.28K(-0.20%)Reduced	SEC filing ↗ Aug 13, 2024	▾
03	TURTLE CREEK ASSET MANAGEMENT INC. CIK 1484148 · View history	$208.61M 4,681,511 shares	5.37%	-246.45K(-5.00%)Reduced	SEC filing ↗ Aug 14, 2024	▾
04	DIMENSIONAL FUND ADVISORS LP CIK 354204 · View history	$141.39M 3,173,009 shares	0.04%	+70.09K(+2.30%)Added	SEC filing ↗ Aug 9, 2024	▾
05	WELLINGTON MANAGEMENT GROUP LLP CIK 902219 · View history	$132.42M 2,971,776 shares	0.02%	-152.09K(-4.90%)Reduced	SEC filing ↗ Aug 14, 2024	▾
06	STATE STREET CORP CIK 93751 · View history	$88.83M 1,993,542 shares	0.00%	+7.61K(+0.40%)Added	SEC filing ↗ Aug 14, 2024	▾
07	HSBC HOLDINGS PLC CIK 873630 · View history	$65.56M 1,475,549 shares	0.04%	-188.05K(-11.30%)Reduced	SEC filing ↗ Aug 12, 2024	▾
08	MILLENNIUM MANAGEMENT LLC CIK 1273087 · View history	$65.24M 1,464,195 shares	0.05%	+411.47K(+39.10%)Added	SEC filing ↗ Aug 14, 2024	▾
09	VICTORY CAPITAL MANAGEMENT INC CIK 1040188 · View history	$55.69M 1,249,669 shares	0.06%	+71.78K(+6.10%)Added	SEC filing ↗ Aug 5, 2024	▾
10	AMERICAN CENTURY COMPANIES INC CIK 748054 · View history	$51.75M 1,161,443 shares	0.03%	+212.28K(+22.40%)Added	SEC filing ↗ Aug 7, 2024	▾
11	FRANKLIN RESOURCES INC CIK 38777 · View history	$51.62M 1,158,510 shares	0.02%	+406.04K(+54.00%)Added	SEC filing ↗ Aug 14, 2024	▾
12	GEODE CAPITAL MANAGEMENT, LLC CIK 1214717 · View history	$50.92M 1,142,530 shares	0.00%	+46.81K(+4.30%)Added	SEC filing ↗ Aug 9, 2024	▾
13	UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC CIK 861177 · View history	$47.97M 958,665 shares	0.01%	+36.12K(+3.90%)Added	SEC filing ↗ Aug 14, 2024	▾
14	MACQUARIE GROUP LTD CIK 1418333 · View history	$39.21M 879,845 shares	0.04%	-31.68K(-3.50%)Reduced	SEC filing ↗ Aug 9, 2024	▾
15	JACOBS LEVY EQUITY MANAGEMENT, INC CIK 884414 · View history	$38.37M 861,046 shares	0.16%	+375.93K(+77.50%)Added	SEC filing ↗ Aug 14, 2024	▾
16	MORGAN STANLEY CIK 895421 · Amended · View history	$37.15M 833,815 shares	0.00%	-10.52K(-1.20%)Reduced	SEC filing ↗ May 14, 2025	▾
17	CITADEL ADVISORS LLC CIK 1423053 · View history	$33.14M 743,732 shares	0.03%	+709.04K(+2,043.90%)Added	SEC filing ↗ Aug 14, 2024	▾
18	ARROWSTREET CAPITAL, LIMITED PARTNERSHIP CIK 1164508 · View history	$32.44M 727,943 shares	0.03%	-231.41K(-24.10%)Reduced	SEC filing ↗ Aug 14, 2024	▾
19	CHARLES SCHWAB INVESTMENT MANAGEMENT INC CIK 884546 · Amended · View history	$31.95M 717,047 shares	0.01%	+7.98K(+1.10%)Added	SEC filing ↗ Aug 12, 2024	▾
20	DEUTSCHE BANK AG\ CIK 948046 · Amended · View history	$30.99M 695,406 shares	0.01%	-41.24K(-5.60%)Reduced	SEC filing ↗ Jun 12, 2025	▾

Showing 20 / 290 institutions. The complete set is available through the API.

Coverage & totals by quarter

Reporting institutions

290

Cancelled or null records excluded

Disclosed shares

52,972,129

Not deduplicated across managers

Disclosed value

$2.37B

Not market cap or free float

Reporting institutions by quarter

Counts also change with data coverage and reporting entities; they do not measure net buying. Distinct managers with a live stock row in this CUSIP; totals may include overlapping filings and are not a share of the company.

BREAD FINANCIAL HOLDINGS, INC. · Q2 2024

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Sources, coverage & how to read this data

Figures are as reported to the SEC and merged with later amendments where Akkru could match them. Preview limits apply to what is listed, not to the totals, which come from the complete reported data. Nothing is zero-filled: a missing quarter or month is shown as missing.