Company · Ownership research

ServiceNow, Inc. NOW

CIK 0001373715

Form 4 transactions dated Nov 1, 2023 to Nov 9, 2026, as reported to the SEC.

Insider trading Initial holdings Institutional holders

This page lists 30 of 57 rows; the complete set is available through the API.

Insider filings on file run through Oct 28, 2026.

Insider purchases & sales

Purchased: $3.00M
Sold: $185.97M

Nov 1, 2023 – Oct 28, 2026
Available records · partial months are marked ·

202410 of 30 preview events · 57 available in 2024

Date	Insider	Activity	Trade value (USD)	% of prior holding
Nov 29, 2024	Chamberlain Paul Edward Director	Sale10b5-1 footnote	$314.38K 300 shares sold	2.79% sold Direct holding	▾
Nov 25, 2024	Tzitzon Nicholas Chief Strat & Corp Affairs Ofc	Sale10b5-1 footnote	$333.22K 313 shares sold	7.90% sold Direct holding	▾
Nov 25, 2024	Sands Anita M Director	Sale10b5-1 footnote	$2.37M 2,229 shares sold	16.85% sold Direct holding	▾
Nov 19, 2024	McDermott William R Chairman & CEO · Director	Sale10b5-1 footnote	$12.24M 12,271 shares sold	82.54% sold Direct holding	▾
Nov 19, 2024	McDermott William R Chairman & CEO · Director	Sale10b5-1 footnote	$12.27M 12,296 shares sold	71.58% sold Trust holding	▾
Nov 19, 2024	Smith Paul John Chief Commercial Officer	Sale10b5-1 footnote	$88.79K 89 shares sold	3.04% sold Direct holding	▾
Nov 18, 2024	ELMER RUSSELL S General Counsel	Sale10b5-1 footnote	$82.34K 81 shares sold	1.17% sold Direct holding	▾
Nov 18, 2024	Canney Jacqueline P Chief People Officer	Sale10b5-1 footnote	$95.55K 94 shares sold	3.01% sold Direct holding	▾
Nov 18, 2024	Smith Paul John Chief Commercial Officer	Sale	$214.03K 211 shares sold	6.72% sold Direct holding	▾
Nov 15, 2024	ELMER RUSSELL S General Counsel	Sale10b5-1 footnote	$1.91M 1,867 shares sold	21.44% sold Direct holding	▾

Showing 30 / 57 record groups in 2024. The complete set is available through the API.

ServiceNow, Inc. · NOW

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The initial HTML of this page carries its exact data as script#research-data (JSON): values, units, scope, preview limits and SEC sources. Read it directly, no script or API key needed; script#research-access says what needs an account. For the year shown, this page lists 30 of 57 purchase / sale groups and 30 of 419 other groups; the totals and the monthly series cover the whole window.

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{"action":"list","ticker":"NOW","transaction_code":["P","S"],"transaction_form_type":"4","page_size":20}

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Sources, coverage & how to read this data

Figures are as reported to the SEC and merged with later amendments where Akkru could match them. Preview limits apply to what is listed, not to the totals, which come from the complete reported data. Nothing is zero-filled: a missing quarter or month is shown as missing.

Non-cancelled, non-derivative purchase (P) and sale (S) rows dated inside the public window, as reported. Share totals are on today's split-adjusted basis. Includes open-market and private transactions. Data after the latest filing is not asserted complete and is not zero-filled. A grouped event shares filing, transaction date, security, code, direction, ownership bucket and source. Derivative groups also match underlying security, exercise price, exercise/expiration dates and footnote references. Reported rows are retained; P/S price lots can be grouped. Post-transaction balances are never summed.