Company · Ownership research

ServiceNow, Inc. NOW

CIK 0001373715

Form 4 transactions dated Nov 1, 2023 to Nov 7, 2026, as reported to the SEC.

Insider trading Initial holdings Institutional holders

This page lists 30 of 78 rows; the complete set is available through the API.

Insider filings on file run through Oct 28, 2026.

Insider purchases & sales

Purchased: $3.00M
Sold: $185.97M

Nov 1, 2023 – Oct 28, 2026
Available records · partial months are marked ·

202510 of 30 preview events · 78 available in 2025

Date	Insider	Activity	Trade value (USD)	% of prior holding
Dec 5, 2025	Mastantuono Gina President and CFO	Sale10b5-1 footnote	$352.75K 415 shares sold	3.28% sold Direct holding	▾
Nov 28, 2025	Jackson Lawrence Director	Sale	$214.71K 265 shares sold	45.07% sold Direct holding	▾
Nov 28, 2025	Chamberlain Paul Edward Director	Sale10b5-1 footnote	$242.40K 300 shares sold	3.03% sold Direct holding	▾
Nov 28, 2025	Mastantuono Gina President and CFO	Sale10b5-1 footnote	$336.94K 417 shares sold	3.19% sold Direct holding	▾
Nov 18, 2025	Tzitzon Nicholas Vice Chairman	Sale10b5-1 footnote	$431.74K 522 shares sold	14.82% sold Direct holding	▾
Nov 18, 2025	Fipps Paul President, Global Customer Ops	Sale	$249.35K 305 shares sold	36.07% sold Direct holding	▾
Nov 18, 2025	Canney Jacqueline P Chief People & AI Enblmt. Off.	Sale10b5-1 footnote	$77.75K 94 shares sold	3.01% sold Direct holding	▾
Nov 18, 2025	ELMER RUSSELL S General Counsel	Sale10b5-1 footnote	$66.99K 81 shares sold	1.84% sold Direct holding	▾
Nov 17, 2025	Canney Jacqueline P Chief People & AI Enblmt. Off.	Sale10b5-1 footnote	$122.80K 145 shares sold	4.57% sold Direct holding	▾
Nov 17, 2025	ELMER RUSSELL S General Counsel	Sale10b5-1 footnote	$93.16K 110 shares sold	2.48% sold Direct holding	▾

Showing 30 / 78 record groups in 2025. The complete set is available through the API.

ServiceNow, Inc. · NOW

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The initial HTML of this page carries its exact data as script#research-data (JSON): values, units, scope, preview limits and SEC sources. Read it directly, no script or API key needed; script#research-access says what needs an account. For the year shown, this page lists 30 of 78 purchase / sale groups and 30 of 387 other groups; the totals and the monthly series cover the whole window.

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{"action":"list","ticker":"NOW","transaction_code":["P","S"],"transaction_form_type":"4","page_size":20}

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Sources, coverage & how to read this data

Figures are as reported to the SEC and merged with later amendments where Akkru could match them. Preview limits apply to what is listed, not to the totals, which come from the complete reported data. Nothing is zero-filled: a missing quarter or month is shown as missing.

Non-cancelled, non-derivative purchase (P) and sale (S) rows dated inside the public window, as reported. Share totals are on today's split-adjusted basis. Includes open-market and private transactions. Data after the latest filing is not asserted complete and is not zero-filled. A grouped event shares filing, transaction date, security, code, direction, ownership bucket and source. Derivative groups also match underlying security, exercise price, exercise/expiration dates and footnote references. Reported rows are retained; P/S price lots can be grouped. Post-transaction balances are never summed.