Company · Ownership research

ServiceNow, Inc. NOW

CIK 0001373715 · CUSIP 81762P102

Insider trading Initial holdings Institutional holders

Quarter-end disclosures, not live holdings.

Several CUSIPs are reported for this company; this page shows CUSIP 81762P102 (NOW), not CUSIP 81762P902 (NOW), CUSIP 81762P952 (NOW), and does not merge CUSIPs.

This page lists the top 20 of 2,248 rows by value; the complete set is available through the API.

Some filings reported values in thousands; those figures were scaled ×1,000 to dollars.

Top 20 institutions

Weight means this stock's share of the manager's own portfolio.

By reported value

#	Manager	Value	Manager weight	Change vs prior	Source
01	VANGUARD GROUP INC CIK 102909 · View history	$18.60B 20,210,924 shares	0.28%	+315.86K(+1.60%)Added	SEC filing ↗ Nov 7, 2025	▾
02	BlackRock, Inc. CIK 2012383 · View history	$17.65B 19,182,102 shares	0.31%	+691.10K(+3.70%)Added	SEC filing ↗ Nov 12, 2025	▾
03	STATE STREET CORP CIK 93751 · View history	$8.70B 9,454,699 shares	0.30%	+131.08K(+1.40%)Added	SEC filing ↗ Nov 14, 2025	▾
04	JPMORGAN CHASE & CO CIK 19617 · Amended · View history	$7.27B 7,902,643 shares	0.46%	+1.29M(+19.50%)Added	SEC filing ↗ Nov 26, 2025	▾
05	PRICE T ROWE ASSOCIATES INC /MD/ CIK 80255 · View history	$6.33B 6,878,445 shares	0.68%	-486.95K(-6.60%)Reduced	SEC filing ↗ Nov 14, 2025	▾
06	MORGAN STANLEY CIK 895421 · Amended · View history	$4.80B 5,218,804 shares	0.29%	+6.17K(+0.10%)Added	SEC filing ↗ May 27, 2026	▾
07	GEODE CAPITAL MANAGEMENT, LLC CIK 1214717 · View history	$4.27B 4,657,653 shares	0.27%	+83.09K(+1.80%)Added	SEC filing ↗ Nov 12, 2025	▾
08	FMR LLC CIK 315066 · View history	$3.21B 3,491,895 shares	0.17%	-1.07M(-23.40%)Reduced	SEC filing ↗ Nov 13, 2025	▾
09	UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC CIK 861177 · View history	$2.49B 2,709,104 shares	0.54%	-321.09K(-10.60%)Reduced	SEC filing ↗ Nov 14, 2025	▾
10	WELLINGTON MANAGEMENT GROUP LLP CIK 902219 · View history	$2.10B 2,287,300 shares	0.37%	+118.06K(+5.40%)Added	SEC filing ↗ Nov 14, 2025	▾
11	JENNISON ASSOCIATES LLC CIK 53417 · View history	$2.04B 2,218,627 shares	1.19%	-158.09K(-6.70%)Reduced	SEC filing ↗ Oct 30, 2025	▾
12	NORTHERN TRUST CORP CIK 73124 · View history	$2.02B 2,199,074 shares	0.26%	-1.95K(-0.10%)Reduced	SEC filing ↗ Nov 14, 2025	▾
13	FRANKLIN RESOURCES INC CIK 38777 · View history	$2.01B 2,184,540 shares	0.50%	-339.40K(-13.40%)Reduced	SEC filing ↗ Nov 13, 2025	▾
14	Nuveen, LLC CIK 1871926 · View history	$1.98B 2,153,509 shares	0.52%	-146.21K(-6.40%)Reduced	SEC filing ↗ Nov 12, 2025	▾
15	Capital International Investors CIK 1562230 · View history	$1.93B 2,095,555 shares	0.31%	-341.40K(-14.00%)Reduced	SEC filing ↗ Nov 13, 2025	▾
16	BANK OF AMERICA CORP /DE/ CIK 70858 · Amended · View history	$1.88B 2,043,795 shares	0.14%	-1.30M(-39.00%)Reduced	SEC filing ↗ Feb 3, 2026	▾
17	ALLIANCEBERNSTEIN L.P. CIK 1109448 · View history	$1.68B 1,830,033 shares	0.53%	-80.05K(-4.20%)Reduced	SEC filing ↗ Nov 14, 2025	▾
18	Fisher Asset Management, LLC CIK 850529 · View history	$1.52B 1,656,022 shares	0.55%	+19.73K(+1.20%)Added	SEC filing ↗ Nov 12, 2025	▾
19	Bank of New York Mellon Corp CIK 1390777 · View history	$1.45B 1,573,528 shares	0.26%	+7.04K(+0.40%)Added	SEC filing ↗ Nov 3, 2025	▾
20	CHARLES SCHWAB INVESTMENT MANAGEMENT INC CIK 884546 · View history	$1.32B 1,437,977 shares	0.21%	+56.34K(+4.10%)Added	SEC filing ↗ Nov 10, 2025	▾

Showing 20 / 2,248 institutions. The complete set is available through the API.

Coverage & totals by quarter

Reporting institutions

2,248

Cancelled or null records excluded

Disclosed shares

179,698,090

Not deduplicated across managers

Disclosed value

$164.40B

Not market cap or free float

Reporting institutions by quarter

Counts also change with data coverage and reporting entities; they do not measure net buying. Distinct managers with a live stock row in this CUSIP; totals may include overlapping filings and are not a share of the company.

ServiceNow, Inc. · Q3 2025

Explore all 2,248 reporting institutions.

This page includes 20 of 2,248 reporting institutions. Log in to look up the full history beyond 3 years, use advanced screening & filtering, download CSV, and get the complete set through the Akkru API.

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Sources, coverage & how to read this data

Figures are as reported to the SEC and merged with later amendments where Akkru could match them. Preview limits apply to what is listed, not to the totals, which come from the complete reported data. Nothing is zero-filled: a missing quarter or month is shown as missing.