Company · Ownership research

Vital Farms, Inc. VITL

CIK 0001579733

Form 4 transactions dated Nov 1, 2023 to Nov 7, 2026, as reported to the SEC.

Insider trading Initial holdings Institutional holders

This page lists 30 of 43 rows; the complete set is available through the API.

Insider filings on file run through Sep 18, 2026.

Insider purchases & sales

Purchased: $612.57K
Sold: $110.25M

Nov 1, 2023 – Sep 18, 2026
Available records · partial months are marked ·

202610 of 16 preview events

Date	Insider	Activity	Trade value (USD)	% of prior holding
May 19, 2026	Van Hoven Reena Chauhan Chief People Officer	Purchase	$20.00K 2,242 shares bought	9.51% added Direct holding	▾
May 18, 2026	Flanagan Glenda J Director	Purchase	$50.81K 6,100 shares bought	19.43% added Direct holding	▾
May 15, 2026	Coon Stephanie Chief Strategy Officer	Purchase	$49.64K 5,895 shares bought	10.45% added Direct holding	▾
May 15, 2026	Amoo-Gottfried Kofi Owusu Director	Purchase	$20.07K 2,375 shares bought	8.28% added Direct holding	▾
May 14, 2026	Cyr William B. Director	Purchase	$51.12K 6,000 shares bought	76.98% added Direct holding	▾
May 14, 2026	Kennedy Kelly J. Director	Purchase	$21.00K 2,500 shares bought	12.24% added Direct holding	▾
May 14, 2026	McKeon Kathryn CMO and GM, Butter	Purchase	$5.00K 604 shares bought	1.22% added Direct holding	▾
May 14, 2026	Pappas Peter Nicholas CSO and President, Eggs	Purchase	$29.79K 3,500 shares bought	4.29% added Direct holding	▾
May 14, 2026	Holland Joseph Michael Chief Supply Chain Officer	Purchase	$99.87K 12,484 shares bought	48.64% added Direct holding	▾
May 13, 2026	Ruiz Gisel Director	Purchase	$50.01K 6,151 shares bought	15.23% added Direct holding	▾

Showing 16 / 16 record groups in 2026. The complete set is available through the API.

Vital Farms, Inc. · VITL

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The initial HTML of this page carries its exact data as script#research-data (JSON): values, units, scope, preview limits and SEC sources. Read it directly, no script or API key needed; script#research-access says what needs an account. For the year shown, this page lists 16 of 16 purchase / sale groups and 30 of 43 other groups; the totals and the monthly series cover the whole window.

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{"action":"list","ticker":"VITL","transaction_code":["P","S"],"transaction_form_type":"4","page_size":20}

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Figures are as reported to the SEC and merged with later amendments where Akkru could match them. Preview limits apply to what is listed, not to the totals, which come from the complete reported data. Nothing is zero-filled: a missing quarter or month is shown as missing.

Non-cancelled, non-derivative purchase (P) and sale (S) rows dated inside the public window, as reported. Share totals are on today's split-adjusted basis. Includes open-market and private transactions. Data after the latest filing is not asserted complete and is not zero-filled. A grouped event shares filing, transaction date, security, code, direction, ownership bucket and source. Derivative groups also match underlying security, exercise price, exercise/expiration dates and footnote references. Reported rows are retained; P/S price lots can be grouped. Post-transaction balances are never summed.